Privacy Policy

This Privacy Policy explains how the store VYSER collects, uses, shares, and protects personal information when you visit or make a purchase from our website (the "Site"). We are the data controller for the purposes of applicable data-protection laws, including the EU/UK General Data Protection Regulation (GDPR), the California Consumer Privacy Act as amended (CCPA/CPRA), and the Brazilian General Data Protection Law (LGPD).

By using the Site, you agree to the practices described here. If you do not agree, please do not use the Site.

1. Information We Collect

Information you provide directly:

Contact and identity details: name, email address, shipping and billing address, phone number.
Order information: products purchased, order value, and transaction history.
Payment information: processed by our third-party payment providers. We do not collect or store your full payment card number.
Communications: messages, support requests, reviews, and survey responses.
Marketing preferences: if you subscribe to emails or SMS.

Information collected automatically:

Device and usage data: IP address, browser type, device identifiers, operating system, referring pages, pages viewed, and interactions with the Site.
Cookies and similar technologies (see Section 6).

Information from third parties:

Our e-commerce platform, payment processors, shipping and fulfillment partners, analytics and advertising providers, and fraud-prevention services may share information with us to help operate and secure the Site.

2. How We Use Your Information

We use personal information to:

Process, fulfill, and deliver your orders, and manage returns and refunds;
Communicate with you about orders, support requests, and account matters;
Send marketing communications where permitted (you can opt out at any time);
Operate, improve, personalize, and secure the Site;
Detect and prevent fraud, abuse, and other unlawful activity;
Comply with legal obligations and enforce our Terms of Service.

3. Legal Bases for Processing (GDPR / LGPD)

Where the GDPR or LGPD applies, we process personal data on the following legal bases:

Performance of a contract — to process and deliver your orders;
Legitimate interests — to operate, secure, and improve our business, and to prevent fraud, provided these interests are not overridden by your rights;
Consent — for marketing communications and certain cookies, which you may withdraw at any time;
Legal obligation — to comply with applicable laws, tax, and accounting requirements.

4. How We Share Your Information

We do not sell your personal information for money. We share personal information only as needed with:

Service providers that operate our store, payment processing, hosting, analytics, email/SMS delivery, and customer support;
Shipping, fulfillment, and logistics partners that prepare and deliver your orders;
Fraud-prevention and security providers;
Professional advisors, authorities, or others where required by law, to enforce our rights, or to protect the safety and rights of any person;
A successor entity in connection with a merger, acquisition, financing, or sale of assets.

These parties are permitted to use your information only to perform services for us and are required to protect it.

5. International Data Transfers

We operate globally, and your information may be transferred to, stored in, and processed in countries other than your own, including the United States, whose data-protection laws may differ from those in your country. Where required, we implement appropriate safeguards (such as standard contractual clauses) for such transfers. By using the Site, you acknowledge that your information may be processed internationally as described.

6. Cookies & Tracking Technologies

We and our providers use cookies, pixels, and similar technologies to operate the Site, remember your preferences, analyze traffic, and support marketing. You can manage or disable cookies through your browser settings or, where available, our cookie banner. Disabling certain cookies may affect Site functionality. Where required by law, we obtain your consent before setting non-essential cookies.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, including to complete transactions, comply with legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. When no longer needed, we delete or anonymize it.

8. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information:

Access — request a copy of the information we hold about you;
Correction — request that we correct inaccurate or incomplete information;
Deletion — request that we delete your information;
Portability — request your information in a portable format;
Objection / Restriction — object to or restrict certain processing;
Withdraw consent — where processing is based on consent;
Opt out of marketing — unsubscribe at any time via the link in our emails or by contacting us.

To exercise any right, email us at support@vyser-eyewear.com. We will respond within the timeframe required by applicable law. We may need to verify your identity before acting on a request. You will not be discriminated against for exercising your rights.

EU/UK (GDPR) and Brazil (LGPD): You also have the right to lodge a complaint with your local data-protection authority (in Brazil, the ANPD).

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we collect, to request access and deletion, to correct inaccurate information, and to opt out of the "sale" or "sharing" of personal information as those terms are defined under the CCPA/CPRA.

We do not sell your personal information for money. Certain online advertising practices (such as the use of cookies for targeted advertising) may be considered "sharing" under California law; where applicable, you may opt out by adjusting your cookie settings or contacting us at support@vyser-eyewear.com. We do not knowingly sell or share the personal information of consumers under 16 years of age.

Categories of personal information we may collect include identifiers, commercial information (purchase history), internet or network activity, and geolocation (approximate, from IP address). We use these categories for the purposes described in Section 2.

10. Children's Privacy

The Site is intended for adults. We do not knowingly collect personal information from children under the age of 16 (or the minimum age in your jurisdiction). If you believe a child has provided us with personal information, contact us and we will delete it.

11. Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.

12. Third-Party Links

The Site may link to third-party websites and services that we do not control. This Policy does not apply to them, and we are not responsible for their privacy practices. Please review their policies before providing personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted, with an updated "Last updated" date. Your continued use of the Site after changes are posted constitutes acceptance of the revised Policy.